The purpose of the course is to understand the practices of Public Relations and their implementation in the digital era. The course analyzes case studies and Students complete a comprehensive Public Relations plan with an emphasis on the use of digital tools. The second part teaches the implementation of Public Relations on the Internet and the e-business:
- The Information Economy
- Electronic Communication Tools
- Advantages and Disadvantages of Online Communication
Upon successful completion of the course, students will be able to:
- Understand the basic concepts of Public Relations within the company as well as the relevance to the marketing and advertising functions of the Strategy and Advertising.
- Acquire the ability to properly compile pr documents.
|Code||Course||Semester||C / Ε||Theory (hours)||Lab (hours)||ECTS|
|301Y||Introduction to Advertising||3||C||4||5|
|303Y||Big Data Analysis and Communication II||3||C||4||5|
|304Y||Human-Computer Interaction I||3||C||4||5|
|305Y||Social Media Marketing II||3||C||2||2||5|
|306Y||Audiovisual Media Production||3||Υ||2||2||5|