The purpose of the course is to understand the practices of Public Relations and their implementation in the digital era. The course analyzes case studies and Students complete a comprehensive Public Relations plan with an emphasis on the use of digital tools. The second part teaches the implementation of Public Relations on the Internet and the e-business:

  • The Information Economy
  • Electronic Communication Tools
  • Advantages and Disadvantages of Online Communication

Upon successful completion of the course, students will be able to:

  • Understand the basic concepts of Public Relations within the company as well as the relevance to the marketing and advertising functions of the Strategy and Advertising.
  • Acquire the ability to properly compile pr documents.
Code Course Semester C / Ε Theory (hours) Lab (hours) ECTS
301Y Introduction to Advertising 3 C 4 5
302Y Public Relations 3 C 4 5
303Y Big Data Analysis and Communication II 3 C 4 5
304Y Human-Computer Interaction I 3 C 4 5
305Y Social Media Marketing II 3 C 2 2 5
306Y Audiovisual Media Production 3 Υ 2 2 5