The purpose of the course is to understand the practices of Public Relations and their implementation in the digital era. The course analyzes case studies and Students complete a comprehensive Public Relations plan with an emphasis on the use of digital tools. The second part teaches the implementation of Public Relations on the Internet and the e-business:
- The Information Economy
- Electronic Communication Tools
- Advantages and Disadvantages of Online Communication
Upon successful completion of the course, students will be able to:
- Understand the basic concepts of Public Relations within the company as well as the relevance to the marketing and advertising functions of the Strategy and Advertising.
- Acquire the ability to properly compile pr documents.
| Code | Course | Semester | C / Ε | Theory (hours) | Lab (hours) | ECTS |
| 301Y | Introduction to Advertising | 3 | C | 4 | 5 | |
| 302Y | Public Relations | 3 | C | 4 | 5 | |
| 303Y | Big Data Analysis and Communication II | 3 | C | 4 | 5 | |
| 304Y | Human-Computer Interaction I | 3 | C | 4 | 5 | |
| 305Y | Social Media Marketing II | 3 | C | 2 | 2 | 5 |
| 306Y | Audiovisual Media Production | 3 | Υ | 2 | 2 | 5 |
