The purpose of the course is to communicate anthropocentric design and evaluate modern digital media, which constitute a form of mediation that is completely dependent from the details of each user interface.

Upon successful completion of the course, students will be able to:

  • Know the key role of the HCI in modern communication reality
  • Correlate the HCI with the fields of Marketing and Audiovisual Media Production
  • Incorporate communication techniques at all stages product/service life cycle
  • Know the meaning of usability
  • Be familiar with the user experience
  • Apply techniques of the HCI at research level
Code Course Semester C / Ε Theory (hours) Lab (hours) ECTS
301Y Introduction to Advertising 3 C 4 5
302Y Public Relations 3 C 4 5
303Y Big Data Analysis and Communication II 3 C 4 5
304Y Human-Computer Interaction I 3 C 4 5
305Y Social Media Marketing II 3 C 2 2 5
306Y Audiovisual Media Production 3 Υ 2 2 5