The purpose of the course is to communicate anthropocentric design and evaluate modern digital media, which constitute a form of mediation that is completely dependent from the details of each user interface.
Upon successful completion of the course, students will be able to:
- Know the key role of the HCI in modern communication reality
- Correlate the HCI with the fields of Marketing and Audiovisual Media Production
- Incorporate communication techniques at all stages product/service life cycle
- Know the meaning of usability
- Be familiar with the user experience
- Apply techniques of the HCI at research level
| Code | Course | Semester | C / Ε | Theory (hours) | Lab (hours) | ECTS |
| 301Y | Introduction to Advertising | 3 | C | 4 | 5 | |
| 302Y | Public Relations | 3 | C | 4 | 5 | |
| 303Y | Big Data Analysis and Communication II | 3 | C | 4 | 5 | |
| 304Y | Human-Computer Interaction I | 3 | C | 4 | 5 | |
| 305Y | Social Media Marketing II | 3 | C | 2 | 2 | 5 |
| 306Y | Audiovisual Media Production | 3 | Υ | 2 | 2 | 5 |
