The course “Political Communication” contains the early and late reflection on public discourse, as it is developed in the media by journalists, politicians, social scientists and various public figures. In this context, great emphasis is placed on the current attitude of the media (especially television) towards social, political, economic and other events, critically analyzing the techniques of political communication between parties, institutions, etc., political marketing and the relationship of politicians and parties with the citizens as well as the effects of this relationship on the perception and attitude of the latter towards politics.

The aim of the course is to acquaint students with the phenomenon of political communication: the forms of dialogue between citizens and politicians (especially the latter) in the public sphere.

In order to dispel the conceptual difficulty of the course, an attempt is made to strengthen its practical dimension in two ways: the first concerns the analysis and presentation of a television show, political or social content, where students are asked to critically comment on the space, the layout, and the positions of the participants in the show, the topics, the recriminations and the arguments developed by the participants in it. The second concerns the organization of a significant number of debates between students (in pairs), with topics defined by the teacher and in which students prepare to face each other, in the presence of their colleagues in the room. At the end of the debate, the other students, as an audience, ask questions (about the topic / s of the debate) and select the winner based on their answers.

Upon successful completion of the course students will acquire:

  • The scientific views and developments of political communication.
  • The political and ideological functions of the media in the modern political-party confrontation.
  • The terminology of political thought and communication, through which they critically address the political discourse and its manifestations in the media.
Code Course Semester C / Ε Theory (hours) Lab (hours) ECTS
501Y Web Communication Strategy 5 C 4 5
502Y Printed Media Design and Publishing 5 C 2 2 5
503Y Digital Marketing I 5 C 2 2 5
Selection 3 out of 6
504EY Political Communication 5 Ε 3 5
505EY Qualitative and Quantitative Research Methods 5 Ε 3 5
506EY Civilisation and Globalisation 5 Ε 3 5
507EY Communication and Narrative 5 Ε 3 5
508EY Digital Economy 5 Ε 3 5
509EY Human-Computer Interaction III 5 Ε 3 5