The aim of the course is to present the students the opportunities of digital media but mainly the social media platforms to promote and sell the tourist products.
The lab addresses the following topics:

  • Booking platforms
  • Comments platforms
  • Create tourist blog
  • Photo shooting and video recording to promote a tourist product
  • Google Trends in Tourism

Upon successful completion of the course students will be able to:

  • Use digital media to promote a tourism product
  • Use Social Media to promote a tourism product
  • Create a tourist blog
  • Know how must be designed the digital promotional material to promote a tourism product
  • Use Google Trends to analyze a tourist destination
Code Course Semester C / Ε Theory (hours) Lab (hours) ECTS
701Y Research Communication Techniques 7 C 4 5
Selection 3 out of 6
702EY Digital Storytelling 7 Ε 3 5
703EY Crisis Management 7 Ε 3 5
704EY Social Psychology 7 Ε 3 5
705EY Tourism Marketing 7 Ε 3 5
706EY Visual Culture and Semiology 7 Ε 3 5
707EY Sociology of Internet 7 Ε 3 5
Selection 1 out of 3
708EY Digital Culture and Museums 7 Ε 2 2 5
709EY Graphic Design Communication 7 Ε 2 2 5
710EY Computer Networks and Services 7 Ε 2 2 5
799Υ Thesis 7 C 5
798Ε Traineeship 7 Ε 10