The aim of the course is to present the students the opportunities of digital media but mainly the social media platforms to promote and sell the tourist products.
The lab addresses the following topics:
- Booking platforms
- Comments platforms
- Create tourist blog
- Photo shooting and video recording to promote a tourist product
- Google Trends in Tourism
Upon successful completion of the course students will be able to:
- Use digital media to promote a tourism product
- Use Social Media to promote a tourism product
- Create a tourist blog
- Know how must be designed the digital promotional material to promote a tourism product
- Use Google Trends to analyze a tourist destination
| Code | Course | Semester | C / Ε | Theory (hours) | Lab (hours) | ECTS | |
| 701Y | Research Communication Techniques | 7 | C | 4 | 5 | ||
| Selection 3 out of 6 | |||||||
| 702EY | Digital Storytelling | 7 | Ε | 3 | 5 | ||
| 703EY | Crisis Management | 7 | Ε | 3 | 5 | ||
| 704EY | Social Psychology | 7 | Ε | 3 | 5 | ||
| 705EY | Tourism Marketing | 7 | Ε | 3 | 5 | ||
| 706EY | Visual Culture and Semiology | 7 | Ε | 3 | 5 | ||
| 707EY | Sociology of Internet | 7 | Ε | 3 | 5 | ||
| Selection 1 out of 3 | |||||||
| 708EY | Digital Culture and Museums | 7 | Ε | 2 | 2 | 5 | |
| 709EY | Graphic Design Communication | 7 | Ε | 2 | 2 | 5 | |
| 710EY | Computer Networks and Services | 7 | Ε | 2 | 2 | 5 | |
| 799Υ | Thesis | 7 | C | 5 | |||
| 798Ε | Traineeship | 7 | Ε | 10 | |||
