Aikaterini Petrou

Summary

The purpose of this study is to present the effect of modern communication media (social media) on "the agenda setting" as well as their political and emotional analysis.

The communication remains an important factor in considering and interpreting the processes that take place in complex societies. Subsequently, the range of "the windows of discourse" is now made through the reflection of social impact and ideological values of current events as well as the attitude of the elected politicians, political party leaders etc. in each situation.

Similarly, emotions are an integral part of how people use social media. Examining differentiated emotion instead of measuring positive or negative emotions, leveraging theories about emotion, and distinguishing between emotion and opinions could provide valuable insights into the field. They are an important factor in social interactions, and a central issue to investigate in relation to the social sciences.

Despite the fact that large multinational enterprises manage the majority of the media, communication ceases to be one-sided and guided as the citizen is given the opportunity to participate in the information and often to shape the news himself. After all, the political field is par excellence the space for interactions and consultations between them who acting on it, as politicians or citizens.