gr

Tourism Marketing


Teaching Staff: Konidaris Agisilaos
Code: DMC705
Code: 705EY
Course Category: Specific Background
Type: Compulsory Elective
Course Level: Undergraduate
Course Language: Greek
Semester: 7th
ECTS: 5
Lecture Hours: 3
Total Hours: 3
Short Description:

The aim of the course is to present the students the opportunities of digital media but mainly the social media platforms to promote and sell the tourist products.
The lab addresses the following topics:

  • Booking platforms
  • Comments platforms
  • Create tourist blog
  • Photo shooting and video recording to promote a tourist product
  • Google Trends in Tourism

Upon successful completion of the course students will be able to:

  • Use digital media to promote a tourism product
  • Use Social Media to promote a tourism product
  • Create a tourist blog
  • Know how must be designed the digital promotional material to promote a tourism product
  • Use Google Trends to analyze a tourist destination

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