The purpose of the course is to understand the practices of Public Relations and their implementation in the digital era. The course analyzes case studies and Students complete a comprehensive Public Relations plan with an emphasis on the use of digital tools. The second part teaches the implementation of Public Relations on the Internet and the e-business:

• The Information Economy
• Electronic Communication Tools
• Advantages and Disadvantages of Online Communication

Upon successful completion of the course, students will be able to:

• Understand the basic concepts of Public Relations within the company as well as the relevance to the marketing and advertising functions of the Strategy and Advertising.
• Acquire the ability to properly compile pr documents.