gr

Public Relations


Teaching Staff: Panas Gerasimos
Code: DMC302
Code: 302Υ
Course Category: General Background
Type: Compulsory
Course Level: Undergraduate
Course Language: Greek
Semester: 3rd
ECTS: 5
Lecture Hours: 4
Total Hours: 4
Short Description:

The purpose of the course is to understand the practices of Public Relations and their implementation in the digital era. The course analyzes case studies and Students complete a comprehensive Public Relations plan with an emphasis on the use of digital tools. The second part teaches the implementation of Public Relations on the Internet and the e-business:

  • The Information Economy
  • Electronic Communication Tools
  • Advantages and Disadvantages of Online Communication

Upon successful completion of the course, students will be able to:

  • Understand the basic concepts of Public Relations within the company as well as the relevance to the marketing and advertising functions of the Strategy and Advertising.
  • Acquire the ability to properly compile pr documents.

Back
<< <
July 2024
> >>
Mo Tu We Th Fr Sa Su
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Today, Friday 12-07-2024
No results found for that day
Text To SpeechText To Speech Text ReadabilityText Readability Color ContrastColor Contrast
Accessibility Options