The purpose of the course is to communicate anthropocentric design and evaluate modern digital media, which constitute a form of mediation that is completely dependent from the details of each user interface.

Upon successful completion of the course, students will be able to:

• Know the key role of the HCI in modern communication reality
• Correlate the HCI with the fields of Marketing and Audiovisual Media Production
• Incorporate communication techniques at all stages product/service life cycle
• Know the meaning of usability
• Be familiar with the user experience
• Apply techniques of the HCI at research level