The MSc in New Media Communication Program aims at providing specialized knowledge and developing competencies in the use of Digital Media for Communication and Marketing. Its objective is to provide postgraduate students with the knowledge necessary to deepen their understanding of specialized issues in the science of Communication and Marketing and to develop high-level scientific thinking with a professional and research orientation.

The program is directed to both public and private sector individuals who wish to acquire specialized knowledge in the new means of communication and digital marketing, as well as to university graduates who wish to continue their studies at postgraduate level in the fields of Communication and Digital Media. Holders of a first-cycle degree from Higher Educational Institutions of the country or equivalent institutions abroad are admitted to the postgraduate program in accordance with the ordinances of the current legislation.

The duration of studies for the awarding of the MSc Diploma is defined as three (3) academic semesters. The postgraduate study program awards a Postgraduate Diploma in "New Media and Digital Marketing".