Mastering Digital Marketing & Analytics
- Digital Marketing Arsenal: Tools like Google Ads, Semrush, Mailchimp, ChatGPT, and SimilarWeb empower students to excel in SEO, SEM, and email campaigns or other marketing strategies.
- Data-Driven Decision-Making: Tools like Tableau, Google Analytics 4, Kaggle, and HotJar teach analytical thinking and insights to optimize performance.
- Comprehensive Skillset: Students learn to optimize websites using tools like Google Search Console, Google Trends, and Ubersuggest.
Design, User Experience & Media Production
- Cutting-Edge Design Tools: Tools like Canva, Figma, MockFlow, and Pencil Project guide students in creating visually impressive UI/UX designs.
- Media Production Excellence: Adobe Suite, CapCut, Audacity, and HD recording equipment provide hands-on experience in professional audiovisual production.
- Interactive Digital Learning: Platforms like Scratch, H5P, and Storybird integrate gamification and storytelling for creative educational projects.
Software Development & Innovative Applications
- Web Technologies Mastery: Tools like HTML/CSS & JavaScript, supported by Atom and Visual Studio Code, as well as training with CMS tools like WordPress, WIX, and WooCommerce prepare students for real-world web application and e-commerce development.
- AI & Immersive Environments: Tools like ChatGPT and PlugXR support prototyping in VR/AR and app development for mobile devices using Android Studio and MIT App Inventor.
- Cloud Services & Data Expertise: Tools like Python and WEKA provide skills in data cleaning, machine learning, as well as analysis and visualization.
