The learning outcomes of the PSP refer to the set of skills and knowledge gains that postgraduate students will know, understand and be able to apply after successfully completing the PSP. In particular, the holders of this PSP will be able to:

• To know and evaluate basic internet and website technologies.
• To design innovative and easy-to-use websites.
• To Analyze and apply modern audio processing and mixing techniques in a digital environment, with an emphasis on aesthetic targeting and creativity.
• To understand the framework governing privacy and copyright protection on the Internet at the National / European level and apply it in the context of a digital marketing campaign.
• To be able to plan Digital Marketing strategies in detail.
• To plan, implement, manage and monitor an advertising campaign.
• To use and develop new means of communication for education.
• To identify the appropriate Social Media for each promotion action and interact with them.
• To use tools to measure the performance of a Social Media campaign.
• To design and create graphical user interfaces.
• To design the graphic environment of websites and applications.
• To produce audiovisual media.
• To know and apply the basic principles of designing and developing mobile-friendly and responsive web-based applications.
• To know how to create an online store by applying new technologies.
• To design, edit, create and promote an electronic publication, using the appropriate electronic tools.
• To know how to plan a strategy to monitor the performance of each Digital Marketing activity.
• To comprehend how they can optimize their campaigns in Social Media and search engines.

The expected learning outcomes of each course have been carefully designed, taking into account both the scientific excellence that PSP graduates must possess, and the practical needs of the labor market.

The evaluation of the above learning outcomes is mainly conducted through a process of anonymous filling in of questionnaires by the postgraduate students. Each student evaluates (among other things) the content and objectives of each course, and the graduate program in general. The results of the assessment process are collected by the Department's Internal Evaluation Team and, after appropriate statistical processing, are fed back to both the students and the teachers of the PSP. When necessary, the relevant learning outcomes are expected to be revised and adjusted accordingly.