Social Media Marketing

Upon successful completion of the course, students will be able to know:

• How to apply the Principles of Marketing in Social Media.
• What is a strategy and what is a campaign in Social Media.
• How should a business manage Social Media and how should it plan the content it displays.
• How to find the right Social Media for each promotion action and interact with them.
• How to use tools to measure the performance of a Social Media campaign

Social Media important platforms for Marketing products and services. In this course, students will get to know the important possibilities offered by Social Media, the tools they offer for promotion and promotion, but also how efficient campaigns can be designed on each platform. The course focuses on the most important Social Media such as Facebook, Youtube and Instagram but also on more specialized platforms such as LinkedIn, LinkedIn, Twitter and Pinterest. The general thematic sections of the course are:

1. The modern Social Media landscape
2. Design appropriate content for each Social Media platform
3. Advertising on Social Media
4. Social Media Campaign Planning/Implementation and Monitoring

1. Paper Assignment-Case Study
2. Final written exam

The evaluation criteria are posted on eClass from the beginning of the semester, while they are explained at regular intervals in the course.

Evaluation Language: Greek