Knowledge-wise, students gain a deep understanding of Herbert Zettl's approach to audiovisual media production. The choice of this particular approach has been made precisely because it highlights the role of communication design in each production, while at the same time it is applicable to a wide range of audio-visual products from documentary to video, to advertising, to spots for MCD coke. Through this theory, students are prepared for the correlation of media production with content production in the framework of the techniques of integrated strategic communication which are taught in the rest of the courses.
At the skill level, students are challenged to decode audiovisual products into their building blocks and reconstruct them with their own script and direction. In this phase, the basic skill "show, don't tell" is primarily developed, i.e. the deployment of image and sound as a narrative language, form and structure. In this way they acquire global awareness of the triptych "medium - content - aesthetics".
At the level of ability, they are invited to implement their design under real conditions and to self-evaluate their work, completing the cycle of creation and experience.
In this course, the student is invited to immerse himself in media production and to be exposed - to the extent possible - to the realistic conditions of the space. The aim is to understand the stages of production through an experiential approach. At the theory level, the guidelines of Zettl's approach to the production of audiovisual media are given, while in the practical application (work) the student is invited to join – either individually or as a team member – in the production of a media product. In terms of work, there is a wide range of options, from broadcast production, video production (corporate, promotional, social message, PR, film), field recording coc. The relevant equipment and means are available in the department (Influence and Interaction Media Lab), while the use of previous experience by students in the wider field of audiovisual media is encouraged.
The evaluation process is done in Greek and includes two parts. The 1st part concerns three (3) theoretical exercises, which make up the work of the semester. The 2nd part concerns the final written exam, which includes short development questions from all chapters of the syllabus. The final grade of the course results by 60% from the grade of the assignment (based on individual exercises) and by 40% from the final written exam at the end of the semester.
The overall participation-attendance-initiative during the semester is taken into account in the formative assessment and affects the final grade by 1-2 points.
The evaluation criteria are posted on eClass from the beginning of the semester, while they are explained at regular intervals in the course.
